Effective Mass Communication is one of the most potent weapons in the modern world. It can change the tide to public opinion and send vital messages out to a large section of society. The number of news channels is continually on the rise. It’s the same case with newspapers and radio stations. The intelligent readership is growing. The Media has many segments: the print medium being the oldest, electronic media such as television, radio, satellite communication, Advertising, Public Relations and New Media with added technology has taken it further to reach millions.

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