Bachelors in Business Administration- Digital Business (BBA-DIGITAL BUSINESS)
IN COLLABORATION WITH LITHAN-SINGAPORE
Course Overview
The programme aims to produce graduates who are competent in the development and management of modern businesses in the digital economy. The course enables in identifying innovative solutions, establish digital commerce strategy, facilitate product positioning, setup online store, and implement digital sales and marketing process to engage customers and stakeholders in a digitally enhanced environment.
It also gives deep domain skills in digital marketing for online2offline customer’s engagement with social media marketing, content marketing, marketing analytics, search engine marketing and optimization.
Pursuing BBA – Digital Marketing develops a team of young personnel who can fill in the future prospective of manpower requirement in national and international scenario.
- Assured Apprenticeship (Job) starting from 2nd year (3rd semester) till 3rd year for Bachelor’s degree courses
- Earning potential up to $600 per month (INR 42, 000/-)
- Jobs with Multinational companies
- Opportunity to study with the students from other countries
- International teaching faculty
Eligibility:
12+(All Streams) with a total aggregate of not less than 50% examination conducted by any recognized Board of Education in India or abroad.
Specialized Pathways offered
- E-Commerce Entrepreneur
- Digital Marketing Consultant
Course Objectives & Highlights
- Attain competent in the digital business knowledge and skills
- We deliver this course to attain competent in the implementation of the digital business skills into the workplace
- Mentor-Led Blended Learning Delivery
- We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalized mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.
- Work-Integrated Learning
- We deliver learning through work. You progress from acquiring knowledge to applying your skills through project-based learning with mentoring support from industry practitioners.
Duration
3 years degree program
After graduation handholding of apprenticeship on 4th year (Optional)