Effective mass communication is one of the most potent weapons in the modern world. It can change the tide of public opinion and send vital messages out to a large section of society. The continuous rise in TV channels, newspapers, publications, advertising and PR agencies, podcast and radio stations, digital platforms, social media marketing, streaming services, online journalism, OTT platforms, production houses, content creation ecosystems that involves data analytics, search engine optimization (SEO), multimedia storytelling, and audience targeting has increased demand of skilled professionals. The curriculum has been carefully designed on the basis of inputs from industry professionals and seasoned academicians ensuring that the students are ready for the lucrative careers in media industry.

The institute offers under graduate programme in Journalism & Media Management providing a strong foundation and comprehensive training to aspirants from any discipline to pursue careers in the media industry.

The institute offers under graduate programme in Journalism & Media Management providing a strong foundation and comprehensive training to aspirants from any discipline to pursue careers in the media industry.

The programme aims to achieve the following objectives:

• To build a strong foundation in media and communication by introducing students to the core concepts of journalism, media industries, and communication processes.
• To develop professional writing and storytelling skills across print, television, radio, and digital platforms, enabling students to communicate effectively and creatively.
• To provide hands-on practical training in photography, video production, editing, graphic design, and content creation using industry-relevant tools.
• To equip students with digital media expertise, including social media management, digital marketing, and multimedia storytelling for contemporary platforms.
• To nurture creativity and critical thinking, empowering students to analyze media content and create impactful communication strategies.
• To train students in advertising and public relations, preparing them to design campaigns, build brands, and manage public image.
• To instill strong ethical values and professional responsibility, ensuring that students contribute positively and responsibly to society.
• To prepare students for diverse and lucrative career opportunities in journalism, digital media, advertising, public relations, corporate communication, and content creation.
• To develop research and analytical skills essential for understanding audience behaviour and media trends.
• To encourage innovation and entrepreneurship, enabling students to create their own digital platforms, media ventures, and creative enterprises.
• In essence, the BAJMC program aims to transform students into confident, skilled, and industry-ready media professionals who can lead, innovate, and excel in the dynamic world of media and communication.

Journalism and Mass Communication aim at providing holistic knowledge at theoretical as well as practical level to the students. The extensive course is designed to offer comprehensive fundamental training in different fields of mass communication. The focus of the course is industry-oriented curriculum. The BAJMC program offers a perfect mix of theory and hands-on learning, preparing students for exciting careers in media and communication. The main highlights of the course are as follows:

• Community Radio Experience (96.9 MHz): Students produce live and recorded programs for real audiences, gaining invaluable industry exposure.
• Radio Club Broadcasts: Continuous radio activities train students in radio jockeying, voice presentation, and production techniques.
• Broadcast Training: Practical learning in anchoring, news reading, and television production prepares students for on-screen careers.
• Communique – Quarterly Newsletter: Students actively create and publish the department newsletter, gaining hands-on experience in writing, reporting, editing, and design like real media professionals.
• Photography Workshops & Photo Walks: Regular creative and technical sessions help students master photography skills and build a strong visual portfolio.
• Podcasting & Digital Storytelling: Students are trained to become modern storytellers, creating engaging podcasts and audio content.
• Advertising & PR Lab: Work on live industry projects, design campaigns, and develop strong branding and communication skills.
• Film & Video Production: Gain hands-on experience in scripting, shooting, and editing, while producing short films and documentaries.
• Event Management Exposure: Plan and execute real events, building leadership, coordination, and management skills.
• Digital Media & AI Skills: Learn social media management, digital marketing, data journalism, and AI-based content creation using platforms like Instagram and YouTube. Industry-focused, skill-driven, and future-ready, this program prepares you to succeed in today’s dynamic media world.

*Hostel Fee, Registration/Admission Fee, Examination Fee & Academic Security (Refundable) may be charged extra as per University Rules & Guidelines. *T&C Apply.

Print Media

Journalist | Commercial Executive | Production In Charge | Content & Concept Writer | Marketing Executive in Newspapers & Magazines | Reporters | Editors and Commercial Executives

Broadcast Media

Radio Jockey | Technical Assistant | Programme Producer | News Reader | Script Writer | Content Writer | Editor | Reporters and Researchers.

Audio Visual Media

News Reader | Reporter | Anchor | Actor | Camera Operator | Cinematographer | Editor | Graphic Designer | Guest Coordinator | Production Assistant | Content Writer | Director.

Public Relations & Public Affairs Advertising

Opportunity to interact with internal & external public, crisis management, corporate publication, event management and networking in Corporate Houses | Hotels | Airlines | NGOs | Newspaper | Television| Educational Institutions | PR Consultancies | Political Parties

Copy Writer | Visualizer | Media Planner | Account Executive | Content Writer | Researcher | Digital Marketing | Event Manager.

Lecture Halls

Fully air-conditioned, spacious lecture halls equipped with latest audio-visual aids, provide an excellent infrastructural back-up for academic interaction among faculties and students.

Report on “Beyond the Lens” Activity

The Department of Mass Communication organized Beyond the Lens, an experiential learning activity focused on visual storytelling and creative interpretation. Students captured visuals and used AI tools to enhance storytelling by generating narratives, captions, and contextual interpretations for their images.

The activity emphasized perspective, emotion, and meaning beyond technical photography, highlighting the ethical and creative use of AI in media practices. Students developed skills in visual communication, critical thinking, and AI-assisted storytelling.

Beyond the Lens effectively combined creativity with technology, offering hands-on exposure to emerging trends in mass communication