Course Objective

Effective Mass Communication is one of the most potent weapons in the modern world. It can change the tide of public opinion and send vital messages out to a large section of society. The number of news channels, newspapers and radio stations are continually on the rise. The intelligent readership is growing and books are seeing resurgence in the market. The media has many segments: the print medium being the oldest; Journalism via electronic media such as the television, radio, satellite communication; Advertising and Public Relations, new media with added technology has taken it further to reach millions engaged in digital era of society

The Institute offers programmes in areas of Journalism &Mass Communication to under-graduates by providing a strong foundation and comprehensive training to aspirants from any discipline to pursue careers in the media industry. The program focuses on nurturing the creative talent of students by providing them with hands on training and media exposure. The programme gives an opportunity to study the Media, ranging from media issues to media marketing; research and journalistic techniques to public relations, organizing events and exhibitions. Students are also encouraged to specialize in Print, Broadcast & Web Journalism, Radio Programming &Production, Television Production &Film making, PR & Advertising, Corporate Communication, Radio Jockey and Communication Skills.