Introduction


A blend of Art & Science; Technology & Tradition are taking place in the Hospitality Catering and Tourism Industry.
This sector is predicted to triple in size within the next 10 years and become the world’s largest Industry by the year 2020, generating enormous opportunities for well qualified individuals armed with credentials from an elite Institute like JIMS.
These Graduates will be in great demand to assume exciting and rewarding positions anywhere in the World. Society has evolved from eating to relishing food. The “Cook” has become a “Chef”. The “Waiter” has become a “Steward”. Hotels are a part of the Hospitality Industry.

To begin with the Indian Hotel Chains like ITC Ltd., The Jaypee Group, Oberoi Group, Asian Hotels Ltd., Hotel Leela Venture and Hotel Corporation of India are leaders providing a healthy competition and setting international standards. Many International Hotels including Sheraton, Hyatt, Radisson, Meridien, Four Seasons Reagent and Marriot International are already established in the Indian Market and are still expanding. Tourism is also now factored as a catalyst in the development of the Hospitality Industry.
People friendly, a pleasing personality, good communication, cheerful, sunny disposition, an ability to put in laborious work hours are some of the pre-requisites for a job in Hospitality and Tourism Sector.

In the Country Brand Index (CBI) survey conducted by FutureBrand - a leading global brand consultancy, India has been ranked : ‘Best Country Brand for Value-for-money’; 2nd ‘Best Country Brand for History’; 5th ‘Best Country Brand for Authenticity, Art & Culture’; 4th ‘Best New Country for Business’. India has also made it to the list of ‘rising stars’ or the countries that are likely to become major tourist destinations in the next five years. The Indian Hotel Industry is adding over 90,000 more rooms across the country in the next five years to meet the demand. The contribution of the Hotel Industry to the country’s GDP was 6.1 per cent in 2008-09 and is expected to grow further. The government’s decision to substantially upgrade 28 regional airports in smaller towns and privatization and expansion of Delhi and Mumbai airport has improved the business prospects of Hospitality Industry in India.
The up gradation of national highways’ connecting various parts of India has opened new avenues for the development of budget hotels in India. Increased competition and increase in demand has consolidated the hospitality segment, whilst opening up a plethora of opportunities. Fierce competition has led to innovative ideas by hotels, thereby delivering impressive hospitality products and services for inbound and outbound visitors. This forecasts a bright future for all those who choose to make a career in the fields of Travel & Tourism. Keeping in view the increasing demand for professionals in this field JIMS along with its flagship programme in Hotel & Catering Management now introduces a course on B.Sc. Airlines, Tourism & Hospitality Management to promote the traditional Indian value of ‘Athithi Devo Bhava’.

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